Are you ready to be a PR practitioner?

Getting aquainted with the PR profession I asked myself a very simple question-What are the qualities of a PR-specialist? Do I personally have them to get success? Today,listening to the Depeche Mode "Try walking in my shoes" song, I came back to that question.

Well, at first glance, the answer is simple:

• ability to get on well with people
• openness
• readiness
• self-discipline
• high intelligence and defiantely
• sense of humor.

PR-experts always communicate with people of different professions and different temperaments, so we are required to keep ourselves up, be prepared for unconventional solutions and instantaneous change of tactics.
But there are "hidden rocks"  as well. PR is not a funny "fluffy"job. This is routine, difficult, very stressful and rigorous activity with irregular working time. And often the qualities like

• calmness
• moderation
• perseverance come to the foreground.

Not to be lost in the cycle of constant calls and letters, articles and press releases, interviews and press conferences emotions must fall aside. So how to develop these qualities?

What I think is :

• First of all, the very main point is to love your profession and to respect the people with whom you have to communicate during the work-time.

• Secondly,in conflict situations try "walking in other person's shoes" and maintain a constant open dialogue,be empathic and judicial.