Spin and Trust in Political PR

"Whoever controls the Media, controls the mind" - Jim Morrison


The last session we were discussing political PR and spin-doctoring in this context.
The film we were showed tells about Alastair Campbell and his work during Tony Blair was in duty.
Alastair Campbell is actually known as a real spin doctor.
Not going deep into details I just express some of my emotions after the film.


First of all-I've never known that actually every step of politicians is measured: where to stand while photoshooting, what to say, how to move. Everything is written by political PR people.
I was surprised that absolutely everything is counted.
We saw an episode where Vladimir Putin (ex-president of Russia) arrived at Downing Street 10.
Lot's of people(including Alastair Campbell) were discussing every step of 2 politicians.
Finally Putin messed all the plans (haha as usual) not arrivivg to the discussed point of photoshooting.
Second what is not so surprising but still left strong emotions in me is that Campbell held press-conferences for the journalists twice a day-in the morning and what is more important in the evening.
Again telling everything from the position of a strict PR person that atrces every small step.
He said what to write and what not, which questions he will answer and which not.
Everything professionally,but so strictly.


We were also shown a piece of a press conference where one of the journalists was to ask Blair unfavourable questions.
Campbell knew that(it's amazing just how such PR people can know everything happening around).
During the conference he just didn't give the chance for that journalist to ask even a short question.This guy was totally ignored.


That is how political PR works: PR people try to control everything (media,journalists,their questions). And try to present the story in a better "light".


However being a professional it's hard to believe that Alastair Campbell got his name of a "spin-doctor" without any reasons.
Watching the film I began to understand from where the roots grow.


Months before working on a debate on famous PR profs, my responsibility was to find as much information about Alastair Campbell as I could.
And believe me he is not a saint at all.
Just remember the Iraq Dossier when Campbell gave an incorrect fabricated information. That later became a reason for public panic as well as a suicide of an official of the Ministry of Defence.
You still think that Campbell is such a good man?
No he is not, but,abruptly, he knew what he was doing.
It's hard to help rule the country and mislead so many people for almost 6 years, if u don't know what PR is and if you are not a professional.


However such people as Campbell undermine public trust in political PR.
It's not a surprise that people tend to think that Politics is all about spin doctoring.
Actually political PR experts play an important role in connection between the government and people.


It's not just PR people to blame but also the politicians who fail to do their things right.


Going back to spin doctors I can once again repeat that not all the political PR professionals are like Alastair Campbell. Trying to spin the information and control the media spin doctors can face troubles,when the media stops being interested in what they say and becoms intersted in themselves.
The same happened to Alastair Campbell.


World is so vague these days so I leave the ability to decide whether all the political PR guys are spin doctors or not -to you.
Political PR is not always clean and some actions should be critisised,but that doesn't mean (like in any field) that it as all dirty from head to toes.


P.S.
Here are the Alastair Campbell Blog - http://www.alastaircampbell.org/blog/


The example of Campbell spin on Youtube

Youtube Funny Parody on Political Spin